IVYPARK 2020

A Bespoke, Immersive

Multisensorial Experience

MONCLER /


ROLE_ CREATIVE DIRECTOR + CREATIVE LEAD

Logo
Adidas mobile screens
Adidas mobile screens

Building Value with a Richer Experience

The "Moncler by Me" redefines bespoke fashion through an interactive 3D web experience, enabling real-time customization of Moncler pieces. By merging luxury craftsmanship with advanced technology, it delivers a seamless, immersive journey. With real-time rendering and dynamic visualization, users can see their designs come to life—setting a new benchmark for high-end personalization.

Tester Grey Background
Tester Grey Background


Combining bespoke immersive visualizations with innovative interaction models that deliver a 'wow' factor, this approach enhances personalization across the site and is backed by KPIs proven to boost sales and deepen customer engagement.

X2

INCREASE IN
TRANSACTIONS

|

300%

INCREASE IN ECOMMERCE
REVENUE YOY

|

10%

INCREASE IN
AOV

Scalable Design System

We crafted & developed a Strategic Design System—a scalable framework aligning design, technology, and business objectives through brand, UI, motion guidelines, interaction models, and 3D environments. This system streamlined design creation, minimized inconsistencies, and accelerated iteration across verticals, optimizing both creativity and efficiency for scalable, adaptable brand and product experiences.


IMMERSIVE BY DESIGN
Quickshots

IVYPARK 2020

Immersive spatial

3D Environments

Immersive by design


Tech / Unreal Engine + Octane + WEBGL


RE/ICONS CAMPAIGN
Quickshots

I would love to share more over a call,
and deep dive into each case study,
dissecting the process,strategies employed,
and the results achieved.

Creative tools & tech
used by our team on this project

THE FOCUS
UX, UI & Motion DESIGN
PLATFORM STRATEGY
Custom Generative AI
WEBGL Development


|
THE TECH
BRAND Strategy
Social campaigns
CONTENT PRODUCTION
3D IMPLEMENTATION


|
THE SOFTWARE
BRAND Strategy
Social campaigns
CONTENT PRODUCTION
3D IMPLEMENTATION
Tester Grey Background
Tester Grey Background

Unified Vision
_

Crafting cohesive narratives, impactful design language, and highly engaging interaction models to unify brands like Moncler with their diverse partnerships and collaborations. A seamless look and feel ensures every project tells a powerful story—distinct yet undeniably part of a shared vision.

Impulse is the driving force behind extravagant
purchases. Our vision integrates user engagement
through dynamic, smart components that create
moments of discovery alongside product displays,
inspiring users and fostering desire.

Reimagining product showcase


We reimagined e-commerce product cards with
a perfect blend and balance of real-time 3D product
visualization, impactful imagery, and motion-guided
videos, creating an immersive narrative that captivates,
drives sales, and boosts engagement.

Experience design

Experience is the new luxury, so we explored what it means to create a transformative journey—one that seamlessly merges shopping, storytelling, service, innovation, and personalization, shaping the future of luxury retail.