IVYPARK 2020

SUB-BRANDS EXPERIENCE

SUB-BRANDS EXPERIENCE

ADIDAS /

IVY PARK / Y-3 / FEAR OF GOD / ORIGINALS

IVY PARK / Y-3 / FEAR OF GOD
GUCCI / ORIGINALS


ROLE_ CREATIVE DIRECTOR experience_ mOBILE app + web

IVYPARK 2020
IVYPARK 2020

CRAFTING THE design system_

CRAFTING THE
design system.

In partnership with Adidas, we integrated

forward-thinking digital strategies like

our Theming design system that has

effectively set the stage for a new era

of digital commerce, one that prioritizes

user engagement through immersive

storytelling over the more traditional

transactional interactions.


The critical acclaim and consumer

response have demonstrated the power

of combining technical innovation with

creative storytelling.



In partnership with Adidas,

we integrated forward-thinking

digital strategies like our Theming

design system that has effectively

set the stage for a new era of digital commerce, one that prioritizes user engagement through immersive storytelling over the more traditional transactional interactions. The critical acclaim and consumer response have demonstrated the power of combining technical innovation with creative storytelling.



In partnership with Adidas, we integrated

forward-thinking digital strategies like

our theming design system that has effectively set the stage for a new era

of digital commerce, one that prioritizes

user engagement through immersive storytelling over the more traditional

transactional interactions.


The critical acclaim and consumer

response have demonstrated the

power of combining innovation

with creative storytelling.



Adidas mobile screens
Adidas mobile screens
Adidas mobile screens
Adidas mobile screens
Adidas mobile screens
Adidas mobile screens
Adidas mobile screens
Adidas mobile screens

UX & UI Design

Interaction models

Conceptual Routes

Motion Language

Design System

Strategy

Digital Brand Guidelines

3D development & integration

THE PROJECT_

UX & UI Design.

Interaction models.

Conceptual routes.

Motion language.

UX & UI Design
Interaction models

Conceptual Routes

Motion Language

Design System.

Strategy.

Digital Brand Guidelines.

3D development & integration

Design System

Strategy
Digital Brand Guidelines
3D development & int

THE PROJECT_

THE PROJECT.

_________________________________________________

A unifying & unique design system


Tapping into the design principles of Content-driven,

Unique, Tailored Experience & Amplified Storytelling,

we formalised our approach into an interactive & inspiring

Playbook used by Adidas to educate & onboard

designers & engineers.

A unifying & unique design system


Tapping into the

design principles of

Content-driven, Unique,

Tailored Experience &

Amplified Storytelling,


A unifying & unique design system


Tapping into the design principles of Content-driven,

Unique, Tailored Experience & Amplified Storytelling,

we formalised our approach into an interactive & inspiring

Playbook used by Adidas to educate & onboard

designers & engineers.

OUT OF THE NORM TO THRIVE


Through innovation and a bold out

of the norm approach, Adidas has
not only solidified its reputation as
the leader in the digital frontier but

has also fostered an environment

where creativity, innovation

& brand identity thrive.

OUT OF THE NORM TO THRIVE


Through innovation and a bold out of the

norm approach, Adidas has not only

solidified its reputation as the leader in

the digital frontier but has also fostered

an environment where creativity,

innovation & brand identity thrive.


ADIDAS & MONCLER PARTNERSHIP
POC COMPONENT



ADIDAS & MONCLER PARTNERSHIP
POC COMPONENT


Through this creative thinking approach, Adidas has not only solidified its reputation as the leader in the digital frontier but has also fostered an environment where creativity, innovation, and brand identity thrive.



ADIDAS & MONCLER PARTNERSHIP
POC COMPONENT


Adidas Overview design system
Adidas Overview design system
Adidas Overview design system

Our Playbook illustrates using Adidas

Design Language to enhance Collaborator

pages and beyond, with 3 guiding principles

for future decisions.

Our Playbook illustrates

using Adidas design Language

to enhance collaborator pages

and beyond, with 3 guiding

principles mfor future decisions.

Theming Principles Playbook


Our Playbook illustrates using Adidas

Design Language to enhance Collaborator

pages and beyond, with 3 guiding principles

for future decisions.

An ever-evolving

digital language.


A tight online brand presence

for Adidas & their sub-brands like

Y-3, IVY PARK and Originals,

bringing them together with

one unified look & feel.

_

An ever-evolving

digital language.


A tight online brand

presence for Adidas

& their sub-brands like

Y-3, IVY PARK, GUCCI,

and Originals, bringing

them together with one

unified look & feel.

_

An ever-evolving

digital language.


A tight online brand

presence for Adidas

& their sub-brands like

Y-3, IVY PARK, GUCCI,

and Originals, bringing

them together with one unified look & feel.

_

CONNECT

I would love to share more over a call,
and deep dive into each case study,
dissecting the process,strategies employed,
and the results achieved.


I would love to share more over a call,
and deep dive into each case study,
dissecting the process,strategies employed,
and the results achieved.

CONNECT

I would love to share more over a call,
and deep dive into each case study, dissecting the process,strategies employed, and the results
achieved.


ADIDAS & MONCLER PARTNERSHIP
POC COMPONENT